Marketing

Salesforce Marketing Cloud (SFMC) is a Salesforce platform focused on customer engagement through marketing innovation. This SaaS platform has four 'base versions,' where each comes with a different level of functionality...

As our society keeps leaning in the digital direction, the digital marketing arena only grows its sway over the business arena. Still, that this influence always manifests in the same manner...

The value of your brand in the market determines the success of your business. Customers will flock to what you have to offer, only if they can remember your brand well....

Studies show that 80% of a company’s future profits come from 20% of its current customers. The probability of selling to an existing customer is 60-70%. While the probability of selling to...

Technology these days has a higher impact on everything we do. In the selling process, it enhances accessibility, accountability, scalability, and connectivity. Interaction is one of the key aspects of business...

Now you have a website and ready to start marketing your services and product. You want to use SEO; it is one of the effective ways to drive traffic into your...

Before we get into what to look for in a marketing agency for your business, it is absolutely necessary to determine your need for it. The first and foremost need of...

Ready to put your healthcare brand in the spotlight? The right PR strategy is just what you need to reach out to potential clients. There are a number of methods you...

Running social media contests is definitely a big opportunity. It can help you amplify your brand message while highlighting the new products and services in the competitive market. Experts reveal that...

As a business owner or manager, you need to know all of the best sales and marketing tips and tricks to keep your presence in your industry known. You should be...